TUNE PROTECT INSURANCE - ‘Check To Protect’ Campaign
Our long time working relationship with digital agency Loki (formerly Lokimedia) led to the conceptualisation of this campaign for Tune Protect, AirAsia’s travel insurance arm. New regulatory changes in airline ticket purchasing now required passengers to voluntarily opt-in for travel insurance when purchasing tickets. The challenge from client was two fold; create a strong call to action campaign educating customers towards manually selecting their travel insurance, as well as re-introduce Teddy, Tune Protects lovable mascot. Challenged accepted and delivered; three humorous online videos targeted towards different travellers types.
Credits
Co-creative concept and ideation with digital agency Loki. Film Director : Tate Mario Ghazi.